Aaron and Carlee from Hit Factory Podcast join us to talk about the 1999 found footage originator the Blair Witch Project. In 1999, across the (Al Gore-inspired) internet a series of fan-made videos were released that showed a group of young filmmakers who had gone into the woods to film a documentary and disappeared. The website where the story originated was frequently updated and the story spread across the country. Only the story wasn’t true. It was an ingenious marketing campaign for an independent horror movie that may have cost as little as $35,000 to make. Using three actors who mostly improved the entire movie in the woods as they were tortured by the directors and used GPS to reach targets. The Blair Witch Project found a collective gimmick that inspired decades of copies and a new sub-genre of horror movies: found footage.